Brand Portal · V1.0 · Internal

Every approved asset,
in one place.

The single source of truth for the Tessero brand across six markets. Pull from the portal, do not recreate. Everything here downloads as production-ready files: logos, colour tokens, avatars, banners, the email signature, and the document suite.

Mark
The Assembled T · Route 01
Owner
Andy Agar · Meraki Capital
Markets
SE · DK · HU · RO · LU · CZ
Endline
Where every piece fits
03 · Colour

The mosaic palette.

Six tones that read as distinct tiles and still hold as one image. Ground dominates, bone is the page, brass is the accent. Click any swatch to copy its hex. Values are indicative pending confirmation with the design partner at master-artwork stage.

Territory colours — six markets, six tiles
One colour should dominate any surface, never an even split. Brass is an accent, not a body-text colour. Never light text on light grounds, or dark on dark.
04 · Typography

Three faces, one voice.

A high-contrast serif for display, a clean sans for body and interface, and a mono for labels and data. All three are open-source Google Fonts — links below.

Display · Fraunces
Where every piece fits.
Wordmark, headlines, pull quotes · weights 500–600 · tight leading · italic for emphasis
Body & interface · Inter
Six markets. One picture.
Running text, web UI, captions · 400–600 · 1.55 line height · left-aligned, never justified
Labels & data · IBM Plex Mono
SE · DK · HU · RO · LU · CZ
Eyebrows, country codes, reference numbers · uppercase · letter-spaced · clay or brass
Email & office fallback: Arial / system where Fraunces and Inter are unavailable.
Digital · Profile / avatar

Territory avatars.

The tile mark on the territory colour, country code below. The group sits on Ground with the full mosaic. One master, colour and code by market. 1400 × 1400 px PNG for LinkedIn and social profiles.

Digital · LinkedIn banner

LinkedIn banners.

Ground field, tile motif left, wordmark and endline right. Same composition on the group page and all six country pages — the country version swaps the code line to its territory colour. 1584 × 396 px PNG @2×.

Digital · Social announcement

Social posts.

The launch post. Square for Instagram and Facebook, landscape for LinkedIn and X. Structure fixed, headline localises. Drawn from the approved messaging library.

Digital · Email signature

Email signature.

One master template, table-based HTML, tested across Outlook, Gmail and Apple Mail. Fill the fields, preview live, then copy the HTML or download the file. Territory colour on the accent rule.

Live preview
Documents · The working suite

Document suite.

Every document the business sends, built on the same letterhead so the reader knows it is Tessero before the first word. Every template below is live — editable .docx / .pptx / HTML with the mosaic styles, branded header and localised footer built in. Open, fill the bracketed fields, send.

TemplateFormatSpecDownload
Reference format TSR-[CC]-[YYYY]-[NNNN] runs through the finance and candidate sets. Long-form legal copy carries the branded shell only; operative clauses are drafted by counsel. Offer letters and terms of business need six territory versions.
Reference

Guidelines & source documents.

The full brand thinking. Read these before producing anything new. Any departure from these rules is approved by the brand owner before production.

Brand Guidelines · v1.0PDF · The rules · foundations, logo, colour, voice, governance
Brand Assets Built · v2.0PDF · Every asset drawn — digital, documents, physical
08 · Governance

Keeping it one picture.

A single brand only holds if it is managed as one. Ownership, files and approval sit in one place.

OWNERAndy Agar, Meraki Capital. Brand approval on every produced surface and channel.
SINGLE SOURCEThis portal holds every approved asset. Pull from the portal, do not recreate.
COUNTRY COORDINATIONNora Medve, country coordinator (Budapest) — the marketing link between the group and the six markets.
BUILD PARTNERSExenai and Talent Nexus for web. Single print and signage partners for physical.
APPROVALNew applications and any departure from these rules are approved by the brand owner before production.
LOCKED vs INDICATIVELocked: name, endline, mark, architecture, voice. Indicative pending design partner: exact type licensing and CMYK / RGB / Pantone / RAL values.